Juntos Belize | Position Description

Director of Social Media

Ultimately, success in this role includes progression of the following:

• More people in Belize are clearly aware of who Juntos is and what we do

• Juntos events are filling earlier and more consistently

Primary Objective #1: Public Awareness / Follower Growth

• Develop 1-2 posts/week and 1 short video/month which showcase Juntos mission/vision/purpose/values, highlights of past events, announcements of new blog posts and other news relevsnt to the Juntos community.
  Measurable outcomes will include growth in all measurable categories (e.g. followers/likes/comments, increase in website traffic, etc.)

• ecpand reach and visibility, grow monthly reach outside the current follower base.

Primary Objective #2: Promote Juntos events and signups

• Social-to-registration contribution

• Target 40–60% of event registrations solicited from social media or social referrals.

• Majority of registrations achieved ~2 weeks prior to each event.

Each event campaign will include:

• Early save-the-dates

• Development of teaser blog posts

• Assistance with development of registration site content and structure

• Development of speaker/leader/agenda topic highlights

• Deadline reminders